TGO Rapid Prototypes
NYO · Teenage Guide to the Orchestra
20 prototypes · 3 content tiers (Primary / Moments / Contextual)
Reels-style
Full-screen video, swipe up/down
- •Swipe up/down = next/previous clip in a curated sequence
- •Purple overlays appear mid-clip with text + optional buttons
- •Tap an overlay button (e.g. "Follow the horns") = short side-quest
- •Pill at top-left shows you're exploring; tap it to return
- •Emoji reactions at bottom float up + quietly reorder what's next
- •Same swipe-up reels, but NO curated sequence — clips are random
- •"Watch the full show" card appears near bottom — optional entry to the arc
- •Tests: do people choose structure when it's not forced?
- •First screen: pick a mood (On edge / Blown away / Chill / etc.)
- •Get a reels feed of clips matching that mood, low→high energy
- •Three navigation buttons: "more intense" / "different angle" / "go deeper"
- •Same guided sequence as #1
- •Bar near top shows 🎻 Strings / 🪈 Wood / 🎺 Brass / 🥁 Perc
- •Sections that are playing in the current clip light up and pulse
- •Purely visual — no clicking, just awareness of what's active
- •Reels feed with INLINE POLLS that appear during playback
- •Video keeps playing — polls overlay on top, don't pause anything
- •3 poll types: multiple choice, slider scale, emoji rating
- •Vote → immediately see % results from fake "other viewers"
- •Tests: do polls increase engagement + give useful signal for algos?
Alternative formats
Different interaction models
- •NOT scrolling — works like Instagram Stories
- •Tap right side = forward, tap left side = back
- •Progress bars at top show position in the arc
- •Each clip's segments are separate pages you tap through
- •Grid of thumbnail cards — see all 30 clips at once
- •Filter tabs: All / Arc / Moments / Behind the Scenes
- •Tap a card = detail view with video, timeline, and related clips
- •Clip plays ~8 seconds, then pauses
- •2–3 choice buttons appear: e.g. "Follow the horns" / "Meet Kai"
- •You MUST pick — no autoplay. Your choice = next clip.
- •Dots at top show how deep into your unique path you are
- •Same branching concept, but choices are emotions not topics
- •After each clip: drag a slider between two feelings (e.g. calm ↔ intense)
- •Where you place the slider determines the next clip
- •Tests: is emotional choice more intuitive than topic choice?
- •While a clip plays, related options appear at the bottom after ~6s
- •Tap one = it gets added to YOUR queue (not played immediately)
- •When current clip ends, the next queued clip plays automatically
- •If queue is empty, autoplay takes over with a random clip
- •Queue sidebar shows what's up next — reorder or remove
- •Tests: does proactive queueing reduce scrolling paralysis?
Navigation & discovery
Menu, grid, and queueing paradigms
- •Conventional menu UI: browse by Section, Instrument, Collection, or Search
- •Click into a category → see a list of clips → tap to open detail page
- •Detail page: video player + YouTube-Shorts-style tap-to-expand description
- •Shows content tier badges (Primary / Moment / Contextual)
- •Tests: does traditional nav reduce discovery anxiety vs infinite scroll?
- •Instagram Explore-style page: featured hero tile + 3-column grid
- •Horizontal scrollable "lens" pills: For You / High Energy / Chill / Backstage / etc.
- •Each lens filters the grid to a different subset
- •Collection rows at bottom (like Netflix) for curated sets
- •Tests: does a visual grid encourage browsing more than a feed?
- •A reels-style feed, but every 3 clips it PAUSES with a full-screen question
- •Questions shape the next 3 clips: "How are you feeling?" / "Want to go deeper?" / "Which section?"
- •Tests: can you break doomscrolling without creating friction?
Wild cards
Behavioural experiments
- •You hear the music. You see NOTHING — no title, no instruments, no names
- •Just abstract purple visuals + audio
- •After 10 seconds: "What did you feel?" — you pick from emotion words
- •THEN the reveal: who was playing, what instrument, the story behind it
- •Tests: does removing information make people listen harder?
- •Energy bar charges up as you watch — the longer you watch, the faster it fills
- •When fully charged, you can "Collect & explore next" (costs 30⚡) or "Skip" (costs 10⚡)
- •Collect clips to build your personal collection + earn XP
- •Streak bonus: consecutive collects charge energy faster
- •Session end shows your collection, XP, streak, and badges
- •Tests: does gamified reward loop increase watch time + exploration?
- •Swipe between 5 browsing dimensions: Energy / Mood / Arc position / Zoom level / Depth
- •Each dimension has its own control: sliders, grids, pickers
- •Energy: calm↔intense slider. Mood: 6 emotion buttons. Arc: where in the performance
- •Zoom: full orchestra → section → instrument → person
- •Video plays behind the controls. Feed adapts as you browse.
- •4 video panels play SIMULTANEOUSLY — one per section (Strings/Wood/Brass/Perc)
- •You see the orchestra as interconnected parts, not isolated clips
- •Tap any panel to focus it large, others shrink to a strip below
- •"Next passage" loads a new set of 4 clips
- •Tests: does showing interdependence visually change understanding?
- •Simulated 360° view — drag/swipe to pan around the stage
- •Section hotspots (Strings/Woodwind/Brass/Percussion) float over the video
- •Active sections pulse and glow based on what's playing in the current clip
- •Tap a hotspot to zoom into that section; tap "Reset view" to zoom out
- •Tests: does spatial exploration create a stronger sense of presence?
Orchestra guide
Introducing instruments & sections
- •Normal reels playback with an SVG orchestra diagram overlaid
- •Each seat/dot represents a player — coloured by section
- •Dots for active instruments pulse and grow; inactive ones dim
- •Live legend shows which sections are currently playing
- •Swipe up/down to change clip — the heatmap updates instantly
- •Tests: does seeing the orchestra layout during playback build spatial awareness?
- •A SEPARATE screen (not overlaid on video) showing the full orchestra layout
- •Tap a section zone (Strings/Woodwind/Brass/Percussion) to drill in
- •See all instruments in that section with facts + clip counts
- •Tap an instrument → see all related clips → tap a clip to watch
- •Full drill-down: Map → Section → Instrument → Clip player
- •Tests: does an interactive map serve as an effective entry point for exploration?